Monthly Archives: April 2014

The all-new Peugeot 308 SW


The new Peugeot 308 SW has been completely restyled, sharing only its name with its predecessor, to reveal a modern and refined estate car with a low, classy and sporty allure. 


Featuring the same innovative i-Cockpit as the hatchback version and indeed the same stylish front face, Peugeot engineers and designers have together conceived an estate with exemplary road holding, spaciousness and class leading performance. An award-winner even before launch, it shares the prestigious European Car of the Year 2014 accolade with its hatchback sister and was awarded the maximum five star Euro NCAP safety rating. It arrives in Ireland this July.


At 4.58m in length, 1.47m in height and 1.8m in width, Peugeot designers have created a sporty estate with a wide stance. The wheelbase has been extended by 11cm compared to the hatchback and the rear overhang by 22cm, to allow more rear passenger room and of course, a bigger boot. This configuration allow a generous boot size, that ranks amongst the best in the segment; measuring 1.06m in length up to the rear shelf, the boot volume below the parcel shelf totals 610 dm3 (660 litres). “Magic Flat” rear seats allow instant folding of the rear seats, to result in a total load volume of 1660 dm3. Access to the rear seats is optimised by wider rear doors and by moving the rear seats back by 29mm, compared to the hatch.


The reduced height allows the centre of gravity to be lowered by de 20mm compared to its predecessor and thus the aerodynamic performance is improved with a remarkable Cx figure of  0.28 and SCx from 0.64 m2, which works to reduce fuel consumption and CO2 emissions. Together with a longer wheelbase, the lower centre of gravity also assures better body rigidity and improves vehicle weight distribution, to offer better ride and handling, even when fully loaded.


The front end of the new Peugeot 308 SW shares its character with the hatchback and continues the Brand’s feline signature, to include full LEDs fitted as standard on the upper trim levels. The fluid, low profile is highlighted by aluminium roof bars and a chrome window finisher that surrounds the entire lateral glazed area. The rear lion-claw LED lighting signature, seen on 508 SW and 508 RXH, place the new Peugeot 308 SW among the brand’s family of great estate cars.


Inside the new 308 SW, the Peugeot i-Cockpit is made up of four elements: a compact steering wheel for maximum control and driver involvement, a head-up instrument panel so that information can be read without taking your eyes off the road, a tall centre console and a large 9.7’’ touch screen for an intuitive drive. The quality of materials, the textiles used and the perceived quality of assembly have all been honed to place the new Peugeot 308 SW in the premium world. The dashboard is fully padded, the steering wheel is trimmed with full grain leather (from Level 2) and gloss black and satin chrome inserts are found throughout the cabin.
The generous glazed areas and the huge 1.69 m2 optional glass roof bathe the Peugeot 308 SW’s  cabin in light. This optional panoramic roof can be fully covered with its electric blind.


As with the new 308 hatchback, the new Peugeot 308 SW is built on Peugeot’s new Efficient Modular Platform (EMP2), to guarantee increased efficiency and excellent build quality. As a result, the new Peugeot 308 SW is 140kg lighter overall than its predecessor, making it the lightest vehicle in the segment and thus a class leader in terms of reduced fuel consumption and low-CO2 emissions.


The new Peugeot 308 SW benefits from a range of latest-generation Euro 6 petrol and diesel engines. For petrol, power outputs are between 110 and 155bhp with CO2 emissions from 109g/km. The new e-THP 1.2 litre 130bhp turbocharged version with a six speed manual gearbox sees the introduction of Peugeot’s PureTech 3-cylinder petrol engine technology to the range.


Modular and compact, clean and powerful, reduced weight and innovative low friction materials allow fuel consumption and CO2 emissions to be reduced by 21%. This engine has already achieved a new fuel economy record fitted to the new 308 hatchback. Independently witnessed it travelled 1810km with just one tank of fuel, recording 2.85 litres of fuel per 100km (99.1MPG).
From July 2014, the petrol range will be rounded off with a 1.2 PureTech 3-cylinder110bhp turbo petrol version as well as a new six-speed automatic gearbox on the 130bhp petrol version.


The Diesel range goes from 92 to 150bhp with remarkably contained CO2 emissions that do not exceed 111 g/km. The new BlueHDi 1.6 litre 120bhp version with a six-speed manual gearbox has a combined fuel consumption of only 3.2 l/100km and CO2 emissions of 85g/km, a record in the segment.


The new Peugeot 308 SW is available with several driving assistance systems. As on the hatchback, the Driver Assistance Pack is available as an option, incorporating a radar at the front of the vehicle, used for the operation of dynamic cruise control, an emergency collision alert system and an emergency collision braking system. Other options include blind spot monitoring, an electric parking brake, a reverse camera with large colour screen, keyless entry and starting.


With the launch of new Peugeot 308 SW, two more systems are added to this list. An active parking assistance system makes it possible not only to automatically park in (and exit from) a parallel parking space but also in a parking bay. A Driver Sport Pack is available offering firmer and more responsive power steering, louder and sportier engine noise, a red instrument panel display instead of white and the display of information relating to the use of the vehicle: power developed, turbo pressure, acceleration.


The new Peugeot 308 SW has successfully passed many quality tests, including 2.5 million kilometres of test driving covered before launch, 2,500 hours on test beds, 250,000 temperature cycle tests, 4.3 million presses on the touch screen without failure, etc. The quality of design and the care in the production of the new Peugeot 308 SW gives its occupants a feeling of safety and durability.


Built at Sochaux, the new Peugeot 308 SW will be fitted with power units produced at the Peugeot Trémery and Douvrin plants in France. Presented for the first time at the 2014 Geneva Motor Show, the new Peugeot 308 SW will go on sale on 24 April in France, followed quickly by other countries in Europe. Full pricing and specification details for the Irish Market will be announced closer to the launch, this July.



Audi A3 Wins 2014 World Car of the Year


At a press conference hosted by the New York International Auto Show and Bridgestone Corporation, the Audi A3 was declared the 2014 World Car of the Year.


The Audi A3 was chosen from an initial entry list of 24 vehicles from all over the world, then a shortlist of 12, then three finalists: the BMW 4 Series, the Mazda 3 and the Audi A3.


To be eligible for the overall World Car award, the candidates must become available for sale on at least two continents during the period beginning January 1, 2013 and ending May 31, 2014.


Rupert Stadler, Chairman of the Board of Management of AUDI AG, said: “The Audi A6 was the first ever winner of this award and we are delighted that the Audi A3 has repeated that achievement by being voted 2014 World Car of the Year.


“The Audi A3 showcases Audi’s technical competence in all aspects of carmaking, not least in the areas of lightweight technology, drivetrain, mobile infotainment and driver assistance systems.


“This major award win is an achievement that the whole company can celebrate.”


In 2013, the Audi Group delivered around 1,575,500 cars to customers.


In 2013, the company achieved revenue of €49.9bn and an operating profit of €5.03bn.


The Audi Group is globally present in more than 100 markets and produces vehicles in Ingolstadt and Neckarsulm (Germany), Gyor (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia).



Mazda Produces One Million SKYACTIV Vehicles


Mazda Motor Corporation has announced that global production of its three full-SKYACTIV vehicles, the Mazda CX-5, Mazda6 and Mazda3 has surpassed one million units, reaching 1,040,000 units as of the end of March 2014. All three models adopt the full range of Mazda’s SKYACTIV technologies.


The milestone was achieved approximately two years and four months after production of the Mazda CX-5 began in November 2011. Mazda developed SKYACTIV TECHNOLOGY with the aim of offering every customer outstanding environmental and safety performance, without sacrificing the brand’s renowned driving pleasure.


The innovative range of technologies is the result of an uncompromising overhaul aimed at improving the efficiency of the base components that dictate the fundamental performance of the automobile, such as the engine and transmission, while reducing vehicle weight. The new generation vehicles that feature SKYACTIV TECHNOLOGY also adopt Mazda’s KODO—Soul of Motion design theme which aims to express the strength, beauty and tension found in the movements of untamed animals. On reaching one million units, Mazda’s Representative Director, President and CEO, Masamichi Kogai said, “At Mazda we put everything into developing our SKYACTIV vehicles, and it is because these models have struck a chord with a wide range of customers all over the world that we have reached the one million-unit landmark.


On behalf of Mazda, let me express my gratitude to each and every person who bought one of our cars. With our undying challenging spirit and a great deal of hard work, Mazda will continue to make even more appealing cars that will enrich the lives of their owners, and help us build a strong and lasting bond with our customers.” As of the end of March 2014, Mazda is producing its three full-SKYACTIV models in Japan, Mexico, Thailand and China, and selling them in over 100 different countries and regions. The automaker is continuing efforts to expand the lineup and plans to introduce another five all-new models with SKYACTIV TECHNOLOGY by fiscal year ending March 2016.



Nissan Scores Global UEFA Champions League Partnership Deal

wf-014Nissan Motor Co., Ltd. today confirmed a four-year global partnership with the UEFA Champions League including the UEFA Super Cup. This agreement represents the Japanese manufacturer’s largest ever sponsorship deal and will establish Nissan as an official partner worldwide from 2014/15 to and including the 2017/18 seasons.


“Innovating to excite is what Nissan does, and as partners with UEFA we are looking to introduce new ways in which to enrich the UEFA Champions League experience,” said Roel de Vries, Corporate Vice President and Global Head of Marketing and Communications for Nissan. “Europe’s most prestigious football competition will be an important global platform for Nissan, and our aim is to show fans all over the world the excitement of both football and our cars. Both are created by amazing people who have a passion for what they do.”


As an official partner, Nissan will have extensive rights to the matches, pre-match training sessions, content, media, hospitality, events and the Final. Commenting on the agreement, Guy-Laurent Epstein, Marketing Director of UEFA Events SA, said: “We are delighted to have Nissan as an official partner of the UEFA Champions League as of next season. Nissan is a truly leading global company and is part of the fourth largest automotive group in the world. We feel that the partnership will provide a great deal of innovation and excitement across all markets worldwide, and we are convinced that Nissan can use the platform that the UEFA Champions League offers to further build on their current success.”


According to de Vries, the UEFA Champions League reaches over 4 billion TV viewers a season and the deal will bring Nissan to new audiences and keep the brand at the fore over the course of the European football calendar. “European growth is important to Nissan, and in UEFA we feel we have found the perfect partner to help us achieve our business goal of becoming the #1 Asian car manufacturer in Europe by 2016.


We’re excited and very much looking forward to the new season kicking off at the UEFA Super Cup in Cardiff on the 12th August,” said Bastien Schupp, vice president, Marketing, Nissan Europe. The UEFA Champions League is another example of Nissan’s dedication to exciting sports which already includes the brand’s proud sponsorship of the Rio 2016 Olympic Games, Olympic Teams GB and Mexico, Africa Cup of Nations, NCAA Football, Heisman Trophy, Canadian Football League and GT-R ambassador Usain Bolt – a renowned football fan. 



New Kia MPV To Be Unveiled


Kia will unveil an all-new midsize multi-purpose vehicle at the 2014 New York International Auto Show.  


This global debut will challenge the segment and will offer the functionality to transport as many as eight passengers and their belongings while also serving as a purposeful offering for adventure seekers.  


More information to come in the weeks ahead.



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